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As Mexico endures the far-reaching economic and social dislocations wrought by neoliberalism, many predominantly rural states in southern Mexico have witnessed an unprecedented northward exodus of working age men and women. This article argues that in response to these intense pressures to emigrate, poor men from rural Mexico do more than make instrumental calculations about migration to the border; they must negotiate masculine ideals and adopt strategic gendered practices in relation to the migration experience and the dynamic economic, social and cultural conditions of the border region. This article finds that men adopt one or a hybrid of three fluid masculine stances—traditionalist, adventurer, and breadwinner—in response to migration pressures in neoliberal Mexico.